In a world where wellness and fashion are increasingly intertwined, few brands have managed to strike a perfect balance between style, comfort, and inclusivity like Beyond Yoga. This California-based activewear company has built a reputation not just for its buttery-soft leggings and minimalist designs, but also for its empowering message — that every body is a yoga body.
Beyond Yoga has become much more than a clothing brand. It represents a movement toward body positivity, sustainable fashion, and self-acceptance, all wrapped in the luxurious feel of performance wear designed for real life.
The Story Behind Beyond Yoga
Founded in 2005 by Jodi Guber Brufsky and Michelle Wahler, Beyond Yoga was born out of a shared frustration with the unrealistic beauty standards often perpetuated by the fitness and fashion industries. The founders envisioned a brand that would celebrate women of all shapes, sizes, and backgrounds, offering clothes that feel good, look beautiful, and move effortlessly from yoga class to everyday life.
Their mission was simple yet profound:
“To create luxury-level comfort for every body — not just one ideal.”
This philosophy still drives the brand today. What started as a small yoga-inspired clothing line has grown into a global lifestyle brand recognized for its ethically made, body-positive, and size-inclusive apparel.
A Focus on Inclusivity and Body Positivity
From the beginning, Beyond Yoga stood out by challenging the narrow definitions of beauty that dominate the fashion industry. Rather than catering exclusively to standard model sizes, the brand embraced inclusive sizing — offering apparel from XXS to 4X, ensuring that comfort and confidence are available to everyone.
Their campaigns feature real people rather than retouched models, reflecting genuine diversity in body type, age, and ethnicity. This authenticity has helped Beyond Yoga cultivate a loyal community that feels seen, respected, and celebrated.
The brand’s message resonates deeply in a culture increasingly focused on mental health, self-acceptance, and authenticity. Beyond Yoga isn’t just about fitness — it’s about feeling at home in your body, wherever you are on your journey.
The Fabric That Made It Famous
If you’ve ever touched a pair of Beyond Yoga leggings, you know exactly what sets them apart. The brand’s signature Spacedye fabric — ultra-soft, stretchy, and luxuriously smooth — is a hallmark of comfort. It’s not an exaggeration when fans call it “the softest fabric on earth.”
The Spacedye material offers:
- Four-way stretch for maximum flexibility
- Moisture-wicking technology to keep you dry
- UV protection for outdoor activities
- No-slip waistband for a secure fit
Unlike many activewear fabrics that feel tight or restrictive, Spacedye is designed to move with your body, not against it. Whether you’re flowing through a yoga sequence, running errands, or lounging at home, the fabric offers unparalleled comfort and confidence.
Sustainability at the Core
Beyond Yoga is also a pioneer in sustainable fashion practices. Long before eco-consciousness became a mainstream trend, the brand prioritized ethical production and environmental responsibility.
Here’s how Beyond Yoga lives up to its sustainability promise:
- Locally Made:
Every Beyond Yoga garment is designed and produced in Los Angeles. This local production reduces transportation emissions and supports fair labor practices. - Ethical Manufacturing:
The company partners only with factories that uphold strict labor and safety standards, ensuring fair wages and healthy working conditions. - Sustainable Materials:
Beyond Yoga is transitioning toward more eco-friendly fabrics, including recycled polyester and certified sustainable fibers, while maintaining the quality that customers love. - Waste Reduction:
The brand employs zero-waste cutting techniques and reuses fabric scraps whenever possible, minimizing its environmental footprint.
This commitment to sustainability aligns perfectly with yoga’s core principle — ahimsa, or non-harming — reflecting care for both people and the planet.
Beyond Yoga’s Design Philosophy
Every piece from Beyond Yoga blends functionality with simplicity. The brand’s design approach focuses on three main pillars:
- Comfort: Clothing should feel like a second skin — soft, breathable, and effortless.
- Versatility: Each piece is made to transition seamlessly from workout to workday, from yoga mat to coffee date.
- Timelessness: Beyond Yoga avoids fleeting fashion trends, focusing instead on clean, minimal silhouettes that last.
Their collections often include leggings, tanks, sports bras, joggers, and crop tops, all designed with flattering fits and premium materials. Whether it’s the Spacedye Caught in the Midi Legging or the Featherweight Tank, each item embodies both performance and luxury.
From Yoga Studio to Everyday Life
What makes Beyond Yoga unique is its understanding that today’s women live multifaceted lives. They’re mothers, professionals, creatives, and athletes — often all at once. Beyond Yoga designs for real movement and real life, creating clothing that transitions smoothly between the different roles women play every day.
For example, their leggings pair perfectly with an oversized sweater for a casual brunch or a fitted top for a Pilates class. This versatility has made Beyond Yoga a favorite among women who value style without compromise.
Celebrities and Influencers Love It Too
It’s no surprise that Beyond Yoga has gained a devoted following among celebrities and influencers. Stars like Jennifer Lopez, Hailey Bieber, Gigi Hadid, and Reese Witherspoon have all been spotted wearing the brand’s iconic leggings and tops.
This celebrity endorsement isn’t just about fashion — it’s a reflection of the brand’s universal appeal. Beyond Yoga’s clothing looks chic but feels like loungewear, making it ideal for both high-profile workouts and laid-back days.
Beyond Yoga and Levi Strauss: A Strategic Partnership
In 2021, Beyond Yoga was acquired by Levi Strauss & Co., a move that marked a significant milestone for both companies. The partnership gave Beyond Yoga the resources to expand globally while preserving its commitment to inclusivity and sustainability.
Levi’s acquisition also signaled a growing recognition of athleisure as a dominant fashion category. With Beyond Yoga’s authenticity and Levi’s global reach, the collaboration aims to bring body-positive activewear to an even wider audience.
Community and Empowerment
At the heart of Beyond Yoga’s success is its community-driven approach. The brand fosters a strong connection with its customers through social media engagement, collaborations with wellness influencers, and partnerships with women-led organizations.
Beyond Yoga frequently supports mental health initiatives, women’s empowerment programs, and diversity-focused projects, extending its mission beyond just selling clothes. Its campaigns often feature inspiring messages like “Love Your Body,” “Movement is for Everyone,” and “Made for Every Moment.”
This sense of purpose has helped the brand transcend fashion, becoming a lifestyle movement built on kindness, inclusivity, and empowerment.
The Future of Beyond Yoga
As the brand continues to grow, Beyond Yoga shows no signs of losing sight of its mission. Its future lies in expanding sustainable collections, embracing new technologies in fabric innovation, and reaching even more people who crave comfort and confidence in what they wear.
Expect to see Beyond Yoga continue leading the charge in the athleisure revolution, proving that you can look good, feel good, and do good — all at the same time.
Final Thoughts
Beyond Yoga is more than a name — it’s a philosophy. It represents a world where movement is joyful, bodies are celebrated, and fashion serves a higher purpose. Through its commitment to inclusivity, comfort, and sustainability, the brand has become a symbol of what modern wellness truly means.
From its soft, high-quality fabrics to its empowering message, Beyond Yoga has redefined what it means to wear your values. It’s not just about yoga — it’s about living beyond limitations, beyond judgment, and beyond comparison.
